EA Mobile and Warner Bros. Digital Distribution Partner to Deliver Mobile Game and Personalization Content based on the Warner Bros. Pictures Film

CHERTSEY, UK, – June 05, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) and Warner Bros.
Digital Distribution today announced a partnership to extend the Harry Potter universe onto
mobile phones. This summer, mobile consumers will be able to download the Harry Potter and
the Order of the PhoenixTM mobile game and personalization content, including ringtones,
voicetones and wallpapers based on the upcoming Warner Bros. Pictures film. The mobile
content offering, published by EA Mobile, will appeal to Harry Potter fans everywhere who will be
able to experience the magical world of Hogwarts on the go.
In the Harry Potter and the Order of the Phoenix mobile game, Harry returns for his fifth year of
study at HogwartsTM and discovers that much of the wizard community is in denial about the
resurgence of evil Lord VoldemortTM. He finds himself meeting in secret with a small group of
students who name themselves Dumbledore’s Army. Harry has to teach them how to defend
themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary
battle that lies ahead.
“We’re thrilled to deliver Harry Potter and the Order of the Phoenix for mobile,” said Travis
Boatman, vice president worldwide studios at EA Mobile. “Our teams worked diligently to create a
visually rich, immersive mobile game that is faithful to the Harry Potter universe. We believe our
consumers will love taking the Potter experience with them wherever they go.”
“We are excited to work with EA Mobile to give fans worldwide a truly compelling and robust suite
of mobile content,” said Maria Seidman, vice president of sales development, Warner Bros.
Digital Distribution. ”In addition to being able to access wallpapers, tones and other
personalization content, fans of Harry Potter will have the chance to play in the magical world of
Hogwarts whenever – and wherever – they want.”
Harry Potter and the Order of the Phoenix for mobile is developed at EA Mobile’s UK Studio. The
mobile game and personalization content will be available for purchase and play from major
wireless carrier operators in Europe from 15 June and in North America from June 26 onwards.