Sony Ericsson today announced three new Bluetooth(TM) watches. Select the one that fits your style from the Bluetooth(TM) MBW-150 range and enjoy the convenience of controlling your phone from your wristwatch. Created together with Fossil, a world expert in watch technology, this new range of Sony Ericsson MBW-150 Bluetooth(TM) watches is truly ahead of its time, bringing together contemporary design and cutting edge Bluetooth(TM) technology.

RESEARCH TRIANGLE PARK, N.C., June 14 /PRNewswire/ -- The Bluetooth(TM) Watch MBW-150 range by Sony Ericsson

Understated cool

Be first among your friends to control your phone with your watch

Subtle control

See who's calling on your watch display and choose to reject, mute or take the call via the phone or a headset

Individual style

Choose from one of three new styles of Bluetooth(TM) Watch: Music, Executive or Classic Edition

"Continuing a long heritage of introducing innovative and fun Bluetooth products, these watches provide a fun way to discreetly interact with your phone," says Najmi Jarwala, president Sony Ericsson Mobile Communications (USA) Inc.

Timeless design

In conjunction with Fossil, Sony Ericsson has created three Bluetooth(TM) watches that incorporate stand-out technology and looks. The Bluetooth(TM) Watch MBW-150 Music Edition is finished in black with orange details; the Bluetooth(TM) Watch MBW-150 Executive Edition features a professional-looking stainless steel bracelet and the Bluetooth (TM) Watch MBW-150 Classic Edition sports a premium leather strap and black face.

Choose the Edition to suit your style:

Bluetooth(TM) Watch MBW-150 Music Edition

Control your music phone with your watch

Bluetooth(TM) Watch MBW-150 Executive Edition

Keep ahead of the pace and control your phone in a way that keeps you focused

Bluetooth(TM) Watch MBW-150 Classic Edition

Relax in casual style while keeping in touch with the world

All three timepieces in the MBW-150 range have a scratch-resistant mineral crystal glass face with an antiglare coating. When not using them to control your phone they look exactly like a regular watch, thanks to a discreet OLED display that's only seen when in use. What's more, the addition of Bluetooth(TM) technology does not compromise time-keeping. A Quartz analog precision movement, plus a digital time display that's synchronized with your phone, make sure that you stay on track.

Discreet style

When an incoming call or a text message arrives, the Bluetooth(TM) Watch MBW-150 gently vibrates on your wrist, so with a quick glance you can see the caller ID on the display. Lightly touch a button on the watch to decide whether to reject or mute the call, or take it by pressing the answer key on your headset, car handsfree or phone.

Remote control

You don't need to have your phone in your hands to manage calls or music. Use your Bluetooth(TM) Watch MBW-150 as a music remote control whether your phone is on the other side of the room or if you're using it to listen to your music via your home speakers. View tracks, adjust the volume, change the tune or switch your music off, all from your watch and without getting out of your chair.

The easy life

New features make life even easier when controlling your phone through your wristwatch. Auto pairing(TM) connects the watch to your phone automatically the first time they are linked to each other so there is no set-up routine. If you live your life looking for your phone, the Bluetooth(TM) Watch MBW-150 will help you keep track of it, since it gives out a vibrating signal when the phone goes out of range. Finally, thanks to Sony Ericsson's expertise with Bluetooth(TM) technology, the signal should always be robust and reliable.

Partners in time

The Bluetooth(TM) Watch MBW-150 is compatible with a wide range of Sony Ericsson mobile phones including the new Sony Ericsson W580 Walkman(R) phone which will be available this summer in North America. A full list can be viewed on http://www.sonyericsson.com/.

The Bluetooth(TM) Watch MBW-150 range at a glance:

Key Features Analog Bluetooth(TM) Watch
-- Technically innovative with classic watch
design
-- Stainless steel
-- Mineral crystal scratch resistant face with
antiglare coating
-- Discreet yet clear OLED display
-- Quartz movements for exact time keeping
-- Strong wireless link to phone using
Bluetooth(TM) 2.0
Time indicator
-- Analog
-- Digital from mobile phone
Discreet call handling
-- Caller ID in display
-- Reject/mute call through watch
-- Adjust volume
Music player control
-- Play, stop, next/previous track
-- Adjust volume
SMS/MMS message alert
-- Vibrates upon receiving an SMS/MMS
Out of range warning
-- Vibration alert at approximately 10 meters
from phone
Auto pairing(TM)
-- Easy to set up
Water resistant
-- Up to 30 meters

Compatibility For complete list please see
http://www.sonyericsson.com/accessories

Availability and Standby time:
versions -- Battery indicator
-- Bluetooth(TM) functionality up to 7 days
-- Analog time keeping up to 7 additional days
Weight:
-- Music: 85g
-- Classic: 77g
-- Exec: 182g
Kit content:
-- Bluetooth(TM) Watch MBW-150
-- Charging Clip
-- Standard Charger CST-70
-- User Guide
-- Exclusive Box

The Bluetooth(TM) Watch MBW-150 will be available
in selected markets from Q4 2007

Developed in association with Fossil: