Ferrari's Official Licensed Mobile Game: Ferrari World Championship on the Starting Line

PARIS, March 18/PRNewswire-FirstCall/ Gameloft, the leading publisher and developer of video games for mobile phones, announced today that it has signed a worldwide agreement with Ferrari. The first game developed and published by Gameloft under license will be Ferrari World Championship and is scheduled to launch in March 2008 worldwide.

"We are elated to be working with Ferrari," said Karine Kaiser, Marketing & Licensing Deputy Director, Gameloft. "Scuderia Ferrari is the most admired and prestigious racing team in the world and their drivers are renowned everywhere. The fervor which surrounds this team and its record breaking 30 titles makes them an exceptional partner and an inspiration for all Formula 1 fans."

Ferrari World Championship invites all fans of the "Prancing Horse" car brand to join the prestigious Scuderia Ferrari. Behind the wheel of their single-seater, gamers will play one of the two official race
drivers, Kimi Räikkönen or Felipe Massa, and experience the thrills of the new season.

The game includes all of the features that make the Formula1 outstanding: incredible speed sensations, a world championship, tactical strategies throughout the race, and the thundering noise of the engines drowning out everything else. Plus, gamers will have the opportunity to drive the legendary Ferrari 500 F2 from 1951. By launching Ferrari World Championship on their mobile phones, players will be revving up to meet a dual challenge: proving to be worthy of the world's number one race car constructor, and of the world's number one driver.

Ferrari World Championship will be released in time for the new Formula 1 season, which starts on March 2008.

Gameloft is the leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed four billion units in 2011.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, DreamWorks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures,
Touchtone Television, Warner Bros., FifPro, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Lleyton Hewitt, Jonny
Wilkinson or Robinho allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.

Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Vienna, Milan, Madrid, Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris.

Gameloft http://www.gameloft.com