| |
|
 |
| |
|
|
|
 |
|
|
Motorola and Burton Snowboards Announce
Relationship and Unveil State-of-the-Art Snowboarding
Products
LAS VEGAS – 5 January 2005
– Next winter, the world’s snowboarders will add another
“trick” to their repertoire with the ability to switch between their
iPOD playlist and incoming calls in mid-air thanks to three new products from
Motorola and Burton Snowboards. Launched today at the 2005 Consumer Electronics
Show, these Bluetooth-enabled jackets, helmets and beanies will provide
wireless, high-performance connectivity and playability on the slopes for the
2006 winter season.
The alliance represents a
powerful collaboration of global industry trailblazers: Motorola is recognized
for introducing the age of commercial wireless products and Burton is known for
producing the world’s finest snowboarding equipment and apparel.
Motorola and Burton’s relationship also
includes a three-year global sports marketing alliance, which includes a strong
Motorola presence at Burton’s world-renowned Open Snowboarding
Championship Series and event tour.
“Motorola is committed to providing
solutions that overcome any technological obstacle that keeps consumers from
seamlessly staying connected on the go,” said Bruce Hawver, vice president
and general manager, Companion Products Group, Motorola, Personal Device
Business. “Teaming with Burton allows us to fuse technology with the
company who pioneered snowboarding and continues to shape the sport’s
product development and
future.”
“For over three decades,
Burton has been fueled by our passion for producing the finest snowboarding
equipment and apparel. We’ve grown up with our consumers who are cutting
edge, tech savvy and need products that address their specific communication and
entertainment needs both on and off the mountain. Our partnership with Motorola
allows us to deliver rider-driven, progressive products and enhance our
connection to our core consumer,” said Bryan Johnston, VP of Global
Marketing for Burton Snowboards.
The
products introduced at CES include:
Jacket
– the Bluetooth-enabled jacket links a rider’s cell phone and/or
iPod with an imbedded system operated via an easily removed control module on
the jacket sleeve. Stereo speakers are built into the hood of the jacket and a
microphone is embedded in the upper section near the collar, allowing seamless,
unobtrusive wearability and playability. Elements can be swapped between
products, used as stand-alones and removed and reinserted easily.
Helmet and Beanie - Bluetooth technology built
into the helmet and beanie keep riders connected to their music and wirelessly
to their phone. When the modules are removed from the helmet and beanie, they
can double as a stereo headset.
Motorola
believes the greatest technological advances are made to make everyday tasks
easier. For snowboarders, using a cell phone or an iPod in cold temperatures can
be a significant challenge. With these new products, Motorola and Burton will
allow snowboarders to overcome extreme conditions through their innovative
designs and improved technologies, making the snowboarding experience on the
mountain that much better.
About
Motorola
Motorola is a Fortune 100 global
communications leader that provides seamless mobility products and solutions
across broadband, embedded systems and wireless networks. In your home,
auto, workplace, and all spaces in between, seamless mobility means you can
reach the people, things and information you need, anywhere, anytime.
Seamless mobility harnesses the power of technology convergence and
enables smarter, faster, cost-effective and flexible communication.
Motorola had sales of US$27.1 billion in 2003. For more information:
www.motorola.com.
About
Burton Snowboards
Burton Snowboards is a pure
snowboard company solely dedicated to creating and perfecting a full range of
the best snowboarding equipment and apparel. Founded in 1977, Burton has fueled
the growth of snowboarding worldwide through its team of top snowboarders and
successful programs such as Learn To Ride (LTR), the Chill Foundation and the
Open Snowboarding Championships. Privately held and headquartered in Burlington,
Vermont with international offices in Innsbruck, Austria and Tokyo, Japan,
Burton has been the industry market share leader since its inception. www.burton.com
# #
#
Media
Contacts:
Monica
Rohleder
Motorola
+1-847-606-1973
monica.rohleder@motorola.com
Nancy
Carlson
Burton
Snowboards
+1-323-397-0624
NancyC@burton.com
MOTOROLA
and the Stylized M Logo are registered in the US Patent & Trademark Office.
Ojo is a trademark of WorldGate Service, Inc. All other product or service names
are the property of their respective owners. © Motorola, Inc.
2004.
|
|
|
|
|
|
