16 marzo, 2009 - 23:52
Garmin retains global PND lead, smart phones become the new battleground
Reading (UK) – Monday, 16 March 2009 - North America overtook EMEA (Europe, Middle East and Africa) as the largest regional market for PNDs (portable navigation devices) in the final quarter of 2008, according to the latest research from Canalys. In Q4 2008, the US alone accounted for 52% of the worldwide PND shipment total, compared to 36% for EMEA. “The US has continued to deliver unit growth year-on-year, despite the economic situation, but this is supported by very aggressive pricing – especially for holiday promotions,” said Chris Jones, Canalys VP and principal analyst. “Shipments in the US were up 20% in Q4, and 44% for the whole year. In contrast, EMEA was down 26% in the quarter, bringing global shipments for Q4 down 4%.”
Garmin retained its worldwide PND lead, increasing its market share in the quarter to 37%, up from 35% in Q3 and from 30% in the year-ago quarter. TomTom kept second place, also increasing its share, taking 30% of the market in Q4 2008. The combined shipments of Mio and Navman put MiTAC in third with 6% share, narrowly ahead of Nextar.
For the whole of 2008, PND shipments globally grew 18% over 2007, to around 41 million units, but the value of those shipments fell 16%, highlighting the price war that has been raging in the industry.
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