98.4 million people in the United States and Western Europe are playing mobile games; but new downloads wane SEATTLE and LONDON—February 19, 2008—While more people are playing mobile games than ever before, the percentage of people downloading a new game did not increase over the past year in the United States and Western Europe, reports M:Metrics, the mobile media authority. Nearly three fourths of the 98.4 million people in France, Germany, Italy, Spain, the United Kingdom and the United States that played a mobile game in December played a game that was found natively on the device, demonstrating an untapped potential for downloaded content. M:Metrics reports that 38.5 million, or 8.8 percent of, mobile subscribers played a game they had downloaded and stored on their phone, that number has been relatively flat from the year before, when 35.3 million, or 8.7 percent, played a downloaded game. Only 14.4 million, or 3.3 percent of, mobile subscribers in the United States and Western Europe downloaded a game in the month, versus 14.6 million (3.6 percent) in December 2006. At 12.7 percent, Spain has the highest penetration of those playing a downloaded game, and the highest rate of mobile games downloads, at 5.6 percent.Leer más