Advancement Boosts Value of Presence Marketing for Brands

NEW YORK, May 20 /PRNewswire/ -- MangoMOBILE, a leader in advanced mobile marketing solutions, announces the release of a suite of new RFID technology specifically developed to generate measurable solutions for event marketers and their clients.

The turn-key solution utilizes proprietary software developed by MangoMOBILE combines handheld-networked computers, and Radio Frequency Identification chips integrated into a variety of wearable devices. This system dramatically improves event tracking, reporting, data-capture, and post-event communications, while significantly streamlining on-site operations.

"Event marketers are constantly looking for new ways to increase measurable ROI," said Craig Connelly, President, GMR Marketing. "When deployed at a concert, event or other branded activation space, this system provides us with a scalable, non-intrusive, cost-effective method for keeping track of what a consumer does inside our foot print, and then provides the brand with both the intelligence and means to follow-up with highly targeted offers. We are very excited about MangoMOBILE’s new product, and will be introducing it to our key clients at the earliest opportunity."
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