17 septiembre, 2009 - 08:57
WATERLOO, ONTARIO--(Marketwire - Sept. 15, 2009) - U2 and Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) have great news for digital music fans who miss the visual experience that came with music albums. RIM today announced the U2 Mobile Album, a new mobile application for BlackBerry(R) smartphones that invigorates the album experience for the digital age. Developed in collaboration with the band, the exciting new U2 Mobile Album brings a rich visual experience with evolving content and an interactive dimension for the band's current Number 1 album No Line On The Horizon. The application is now available for free on BlackBerry App World(TM) and from www.blackberry.com/u2.
Reinventing the Album Experience for the Digital Age
The U2 Mobile Album reintroduces a wealth of material that was the norm for CD or vinyl releases, which included photos and other information that brought the listener closer, and gave a fuller picture of the artist's world. In the digital age, these elements have eroded to a pick list selection and a keyhole snapshot of visual content. The BlackBerry platform, supporting advanced multimedia features, push-based wireless connectivity and social interactivity, offers a very powerful platform to support a new type of album experience for mobile users.
"As music fans, the band has always enjoyed all the detail of an album gatefold or CD booklet.
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