ShrinkMyTunes quadruples the Storage Capacity of iPods, MP3 Players and Mobile Phones, Including the Newly Launched iPhone.

LONDON, July 25/PRNewswire-FirstCall/ -- - Z GROUP plc's revolutionary technology, ShrinkMyTunes, compresses MP3 audio files giving customers 4 times more storage capacity on any audio device, such as iPods, MP3 players, PCs, laptops and even mobile phones, including the newly launched iPhone.

ShrinkMyTunes will be available for only GBP19.99 from www.shrinkmytunes.com and HMV flagship stores throughout September and October. This will be followed by a nationwide launch in retail stores such as PC World, Tesco and WH Smith.

ShrinkMyTunes' compression of MP3 audio files is achieved through proprietary encoding and heuristic optimisation algorithms developed by former NASA scientists. The compressed audio files are compliant with the industry standard MP3 format and remain in MP3 format after the compression has taken place. The software works seamlessly with iTunes and any MP3 player and takes under a minute to compress each track.

Jamie True, Joint CEO of Z GROUP, said: "We are hugely excited about the launch of ShrinkMyTunes. We're quadrupling the number of tracks you can now fit on your music player or laptop, without increasing the bulk of the device. ShrinkMyTunes addresses important and specific needs for anyone with a music collection and will be particularly popular with owners of iPod minis and shuffles, as well as new iPhone customers. There are currently over 11 million people in the UK alone that own an MP3 player and this sector is continuing to experience high growth. We are very proud to be the first and only company to bring such an innovative, useful and affordable software product to consumers worldwide. "

ShrinkMyTunes will be available from www.shrinkmytunes.com as a 1Mb
download.